blog³ • eau³ᐧBranding+Marketing ᐧ Montreal - Agence Marketing Agency

Uniqueness is the sum of all the little and big things that make your organization what it is.

After more than 10 years of evolving alongside you it’s time for us, too, to propel ourselves into the lead!
We’re refining our service offering, renewing our brand image, and deploying our new positioning statement, Propelling You Forward. We’re also renewing our commitment to helping you leverage the business opportunities that will accelerate growth.

Don’t get sidetracked. Create. Lead. Engage.

3 questions. That’s it. Can you answer them?

Techni-Logique, Chaos Création, Équinoxe production and Chef&Chefs unite to become one, TKNL | Experience Makers.

How to get noticed.

Engage in every relationship like they were your next ambassadors. Invest in the human nature. Invest time and energy addressing issues that matters not only to you but also to your customers.

“Selling to people who actually want to hear from you is more effective than interrupting strangers that don’t.”
Here Seth Godin tells a truth that is too true not to share.

Do you know why the charging bulls in the Red Bull logo are red? Or why the McDonald’s double arches are yellow?
It’s because the emotional power of a logo is closely tied to specific colours.

No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavour. In 2014, 2015, 2016 and beyond. However, because the start of a new year is the time when many of you are doing some extra imagining and planning and creating, we thought we’d do our bit and throw in a handful of consumer trends that are begging to be applied in the next 12 months. By you.

Perception is what defines the beginning of every relationship. What your brand stands for is the foundation of your brand synergy. Your brand can never be all things to all people, but it has to be the right thing for the right people.

With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in these particular findings. What’s more interesting about the study Google is releasing this morning is the data about features and capabilities that people want from mobile sites, including some specific things by vertical.

The man behind the brand. The Jean Coutu story.
Read the Canadian Business article. The French Connection

Our consistent success ultimately stems from an internal and external knowledge pool, orchestrated around the simple premise that if you want different answers, you have to ask different questions.

Every business has a mandate to grow. Yet every business finds itself forced to deal with the NOW, rather than the NEXT.