Do you know why the charging bulls in the Red Bull logo are red? Or why the McDonald’s double arches are yellow?
It’s because the emotional power of a logo is closely tied to specific colours.
No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavour. In 2014, 2015, 2016 and beyond. However, because the start of a new year is the time when many of you are doing some extra imagining and planning and creating, we thought we’d do our bit and throw in a handful of consumer trends that are begging to be applied in the next 12 months. By you.
