Don’t get sidetracked. Create. Lead. Engage.
Techni-Logique, Chaos Création, Équinoxe production and Chef&Chefs unite to become one, TKNL | Experience Makers.
No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavour. In 2014, 2015, 2016 and beyond. However, because the start of a new year is the time when many of you are doing some extra imagining and planning and creating, we thought we’d do our bit and throw in a handful of consumer trends that are begging to be applied in the next 12 months. By you.
Perception is what defines the beginning of every relationship. What your brand stands for is the foundation of your brand synergy. Your brand can never be all things to all people, but it has to be the right thing for the right people.
With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in these particular findings. What’s more interesting about the study Google is releasing this morning is the data about features and capabilities that people want from mobile sites, including some specific things by vertical.
eau³ | Branding + Marketing > Agence de branding + marketing B2B | B2B Branding + Marketing Agency > Marketing Campaign