Do you know why the charging bulls in the Red Bull logo are red? Or why the McDonald’s double arches are yellow?
It’s because the emotional power of a logo is closely tied to specific colours.
As it turns out, our emotions are the result of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of two kids can already link a product with its logo in 67% of cases. Is there any doubt about their value to your brand?
by Kathryn Aragon