Relationship: Since 2008
A worldwide brand strategy
that helped Angelcare
deliver peace of mind.
PRODUCT BRANDING STRATEGY
eau³ has empowered us to create a distinctive image worthy of the reputation of our products. Working with them is like taking a good cup of coffee in the morning that stimulates all your senses after a good night’s sleep! A passionate team that is on top of all the latest branding and marketing trends. They have the ideas, the means to bring them to life, and a complementary team that works in perfect synergy: a winning formula!
Angelcare is an international, award-winning company renowned for its innovative line of baby monitors. Aiming to launch a new high-end monitor in a niche market monopolized by the competition, Angelcare had to play hard to make a grand entrance while consolidating its brand equity in all markets.
- New niche market
- Highly competitive and technological environment
– major players/short innovation cycles
- High barrier to entry – Last player to enter market
- Complex development process
- Brand consistency
- Assist Angelcare in product design development
- Give the products undeniable attraction to engage professional buyers’ interest
- Display product uniqueness and personality
- Build product awareness
- Convert awareness and interest into sales in all markets
(North America, Europe, Middle East and Asia)