Branding Marketing, packaging

Everything we do starts with a blank page.
And an open mind.

branding

branding

Relationship: Since 2008

A worldwide brand strategy
that helped Angelcare
deliver peace of mind.

PRODUCT BRANDING STRATEGY

branding

eau³ has empowered us to create a distinctive image worthy of the reputation of our products. Working with them is like taking a good cup of coffee in the morning that stimulates all your senses after a good night’s sleep! A passionate team that is on top of all the latest branding and marketing trends. They have the ideas, the means to bring them to life, and a complementary team that works in perfect synergy: a winning formula!
Thank you. branding

branding

Roxanne Popoviciu
Product Manager
Angelcare

CHALLENGE

Angelcare is an international, award-winning company renowned for its innovative line of baby monitors. Aiming to launch a new high-end monitor in a niche market monopolized by the competition, Angelcare had to play hard to make a grand entrance while consolidating its brand equity in all markets.

CONSTRAINTS

  • New niche market
  • Highly competitive and technological environment
    – major players/short innovation cycles
  • High barrier to entry – Last player to enter market
  • Complex development process
  • Brand consistency

NEEDS

  • Assist Angelcare in product design development
  • Give the products undeniable attraction to engage professional buyers’ interest
  • Display product uniqueness and personality
  • Build product awareness
  • Convert awareness and interest into sales in all markets
    (North America, Europe, Middle East and Asia)

MANDATE

branding

Our mandate was to bring into play Angelcare worldwide brand strategy, identity and synergy to ensure that the brand’s voice, spirit and positioning was always on target – from product development to go-to-market offensives. At the same time, we had to leverage its brand equity to propel its new flagship product.

In retail, 90% of the buying decision occurs at point of purchase. Creating a packaging that could seduce and convince parents to acquire Angelcare products was a compelling challenge. Not only did we have to convey the unique innovation positioning of the brand, we also had to appeal to multiple cultural codes in all parts of the globe.

branding

JEAN-FRANÇOIS PIGEON 
CREATIVE DIRECTOR 

SOLUTIONS

  • 1Create brand integrity standards for all packaging
    and communication offensives
  • 2Implement brand strategy in product design development
  • 3Create effective sales presentation tools
  • 4Produce official international launch presentation
  • 5Design brand-driven packaging and manuals
  • 6Targeted advertising campaign

RESULTS

  • branding agency

    International key-accounts
    sales agreements

  • branding agency

    Reinforced Angelcare’s leading position
    in the market

  • branding agency

    A new worldwide strategy to help all channel partners and distributors promote Angelcare regionally

OTHER PROJECTS

marketing branding advertising publicité

LitterLocker
Packaging and Print
Advertising Strategy
2009-2013

marketing branding advertising publicité

Trade Shows & Events Support
2010-2013

marketing branding advertising publicité

Nappy Disposal System Packaging
for Europe, Asia
and the Middle East
2011-2013

marketing branding advertising publicité

Angelcare Bath Support
Branding, Packaging
and Targeted Advertising
2012

marketing branding advertising publicité

Worldwide Brand Strategy
and Brand Guidelines
2012

marketing branding advertising publicité

AC1100
Advertising Campaign
2011

Branding Marketing, packaging