Corporate identity, brand image

Everything we do starts with a blank page.
And an open mind.

branding IT

branding IT

Relationship: Since 2012

Defining clarity.

Giving itself the means

to compete.

BRANDING AND COMMUNICATION STRATEGY

branding IT

We were seduced by the logic and rational approach of eau³’s creative process. From the initial meeting, they were able to assess our situation and propose strategies and actions tailored to our needs. They understood and pinpointed the challenges of our industry. With the tools they have developed for us, we now have a strong image that lives up to our international growth. branding IT

branding IT

PATRICK RAMSEY

CEO

Ekhosoft

CHALLENGE

Ekhosoft is a small, Montreal-based IT company with international scope. To continue its ascent in a niche global market monopolized by multinational conglomerates, Ekhosoft had to establish a strong and recognizable brand.

CONSTRAINTS

  • Ill-defined offer
  • Divided brand equity (corporate/product)
  • Complex technical environment
  • Niche marketplace with multi-level audience
  • Technical and executive
  • Growing business in constant evolution
  • Multi-channel sales structures

NEEDS

  • Build brand awareness
  • Display credibility and expertise
  • Clarify Ekhosoft’s offer
  • Create interest for leads and potential clients
    in multiple markets and segments
  • Convert awareness and interest into sales in all markets
    (North America, Europe, Middle-East and Asia)
  • Develop lead-generation strategies
  • Generate sales

MANDATE

branding IT

Our mandate was to create and launch the new Ekhosoft brand and drive lead-generation strategies to build its awareness and optimize sales conversion.

Ekhosoft wanted a brand story that clearly conveyed its positioning and place in the market. And that’s what we delivered: a cutting-edge brand that carried out the bold creativity of its people.

branding IT

FANIE ST-ONGE

BRAND EXPERIENCE

SOLUTIONS

  • 1Drop multiple brand strategies (Innexcon Technologies, ITI, Ekho) and focus on a unique brand (Ekhosoft)
  • 2Clarify Ekhosoft’ offer – Establish differential advantages
  • 3Define brand positioning and unique selling proposition
  • 4Develop a segmented communication platform
    to reach all markets/segments
  • 5Develop efficient tools to compete against multinational conglomerates
  • 6Establish search engine positioning

RESULTS

  • technologies branding

    Multiple key-accounts opportunities

  • technologies branding

    Reinforced position with main partners

  • technologies branding

    300% increase in web traffic

Corporate identity, brand image