Branding, Brand Identity, B2B Marketing, Visual Identity

Everything we do starts with a blank page.
And an open mind.

inviva branding

branding b2b

Relationship: Since 2013

MAKING IT’S MARK!

BRANDING STRATEGY

branding

Employee retention was very high, and when the integration was complete the scope of the clinics had already increased by over 10%.

branding

branding

Media McKesson Canada Publication

October 2014 | Vol. 28 | N°3

CHALLENGE

McKesson Canada is a leading solutions provider for the Canadian healthcare industry. Aiming to launch a new specialty channel of patient care clinics (infusion clinics), McKesson Canada had to establish a strong and recognizable national brand, which would demonstrate its promise of quality care and efficiency in community-based healthcare delivery.

CONSTRAINTS

  • Multiple key targets
  • Specialized niche market
  • New business in constant evolution
  • 4 weeks turnaround project

NEEDS

  • Build a new brand
  • Create a visual imprint
  • Display credibility, expertise and personality
  • Give the new brand an undeniable attraction force to generate key targets’ interest

MANDATE

branding b2b

Our mandate was to create, together with McKesson Canada’s team, a brand that can be activated across all newly acquired infusion clinics in Canada and successfully reach its key stakeholders.

In this case, the naming process was at the core of our challenge. The name had to clearly express the nature of the service provided while being flexible enough to ensure the additional services integration. It had to convey a sense of community-based health care delivery as well as state the strength of its national network and speak to multiple stakeholders (manufacturers, physicians and patients). The result: a name with a rich symbolic inspired by relief.

branding b2b

BENOIT D’AOUST
LEAD STRATEGIST

SOLUTIONS

  • 1Establish an easily recognizable and identifiable brand positioning.
  • 2Create a brand, which reflects its core brand positioning and also can integrate sub categories of products and services.
  • 3Provide McKesson Canada with a credible brand that communicates the promise of access, care and efficiency.

RESULTS

  • ICONES_Cases_studies-04

    Brand awareness

  • branding b2b

    National key account opportunities

  • ICONES_Cases_studies-05

    Reinforce McKesson leading position with main partners

Branding, Brand Identity, B2B Marketing, Visual Identity