Branding Strategy, packaging

Everything we do starts with a blank page.
And an open mind.

b2c branding

b2c branding

Relationship: Since 2011

Knocking down
doors to conquer.
The power of a brand.

BRANDING STRATEGY

b2c branding

We started a brand new business less than one year ago. We needed an entire conceptual image created from literally ground zero. With the help of Benoit and his team of professionals, we quickly designed a complete marketing campaign, including printed materials, a fully functional website, product packaging and trade show displays. Benoit and his team were also instrumental in designing a Point of Purchase for a major big box retailer. Our company was subsequently selected for product purchase, and our POP is now used as a example for other vendors to follow.

I highly recommend eau3, and will always be grateful to Ben and his team of specialists.

Congratulations! b2c branding

b2c branding

STEWART KAHAN
President
Powerplay

CHALLENGE

Canadian start-up Powerplay aimed to make its mark in the competitive market of power washers.
To generate interest from major retailers, PowerPlay had to match the branding equity of leading brands such as DeWalt and Milwaukee.

CONSTRAINTS

  • New product and company
  • Unknown brand
  • No sales history
  • No prototype available for display
  • High barrier to entry
  • Highly competitive environment

NEEDS

  • Build brand awareness
  • Highlight product uniqueness and personality
  • Display indisputable corporate credibility
  • Give Powerplay an undeniable attraction force to generate professional buyers interests
  • Convert retailer’s interest into national sales
  • Develop lead generation strategies
  • Generate sales

MANDATE

b2c branding

Our mandate was to build and implement Powerplay’s brand strategy – driving go-to-market offensives and empowering swift results.

In an environment driven by international powerhouse brands, Powerplay had to play on a different tone to gain traction. We capitalized on the products’ strong design
to build a brand personality comparable to a muscle car. The result: Powerplay is now fighting side-by-side with the big guns in all the big box stores across North America.

b2c branding

BENOIT D’AOUST 
LEAD STRATEGIST 

SOLUTIONS

  • 1Define brand positioning and unique selling proposition
  • 2Build a product-focused brand strategy inspired by its unique personality
  • 3Create a sales-driven packaging strategy
  • 4Develop efficient sales tools

RESULTS

  • b2c branding

    Home Depot
    North American
    sales agreement

  • b2c branding

    Lowe’s
    North American
    sales agreement

  • b2c branding

    Canadian Tire
    national sales
    agreement

  • b2c branding

    Amazon
    North American
    sales agreement

OTHER PROJECTS

marketing branding advertising publicité

B2B website
2011

marketing branding advertising publicité

Launch campaign
Targeted advertising
2012

marketing branding advertising publicité

Buyer's show
Booth Design
2011

marketing branding advertising publicité

B2C packaging
StreetRod
2014

marketing branding advertising publicité

B2C packaging
Electric Power Washer
2014

marketing branding advertising publicité

B2C packaging
Terrex
2014

Branding Strategy, packaging