Relationship : Since 2014
More than a turning point.
A true statement!
Expectations of us were high. The stakes, immense. Our new brand beautifully translates our creative, bold and tribal spirit. It unites our team towards a common goal: to outdo ourselves, create extraordinary experiences and have a blast while doing it.
Business Development Director
Despite 25 years in the industry and an unmatched reputation for excellence, Techni-Logique had difficulty communicating to clients the extent of its unique offer. After trying to divide their offer into distinctive brands, they arrived at the conclusion that they needed to establish a strong, encompassing brand, which would empower its promise.
- Divided brand equity (Techni-Logique & Chaos Création)
- Confusing offer segmentation
- Divergent services and markets
- Multiple stakeholders with strong attachment to existing brands’ origins
- Build a new, encompassing brand
- Clarify and highlight the uniqueness of the new brand offer
- Display indisputable corporate credibility, expertise and personality
- Give the company an undeniable attraction force to generate key targets’ interestin multiple markets