1.0 Positioning
Challenge
everything.
Positioning
Together, we will find the space that you want to occupy
and the ways you can distinguish yourself from your competitors.
- Competitive positioning analysis
- Brand assessments & SWOT analysis
- Perception profiling
- Positioning strategy
Category Design
Together, we will identify and define a new market category
and position you as its leader.
- Category opportunity analysis
- Category definition
- Category naming
- Category positioning
To learn more about Category Design, download our eBook.
At eau3, we develop your company’s positioning by objectively identifying your competitive landscape, product or service capabilities, unique values, customers’ “wants,” and market categories. Our process allows us to explore each component in depth and find the common links between them to understand how they reinforce each other. Category Design can be an effective strategy, but it must meet specific criteria.
Challenge everything.
2.0 Branding
Branding
Our mandate is to create a brand that will empower
your business to transform into a leading brand.
Rational & emotional identity
- Name generation
- Naming architecture
- Brand story & brand culture
Visual Identity
- Logo & brand guidelines
- Visual identity system
- Packaging & sales tools
Digital Identity
- Website and landing pages
- Content strategy
- Newsletter and marketing automation
Lead by example.
Lead by example.
3.0 Marketing
Create a powerful imprint.
Marketing
In addition to creating sales tools, we orchestrate and manage
efficient strategies and programs aimed at turning
your prospects into clients.
Lead generation
- SEM & SEO
- Prospection programs
- Content marketing
Major account acquisition strategy
- Sales pitch
- Personalized sales presentation
- RFP documents and presentations
Marketing programs
- Dealers and referral programs
- Franchisee programs
- Promotion and loyalty programs