1.0 Positioning

Challenge
everything.

Positioning

Together, we will find the space that you want to occupy
and the ways you can distinguish yourself from your competitors.

  • Competitive positioning analysis
  • Brand assessments & SWOT analysis
  • Perception profiling
  • Positioning strategy

Category Design

Together, we will identify and define a new market category
and position you as its leader.

  • Category opportunity analysis
  • Category definition
  • Category naming
  • Category positioning

To learn more about Category Design, download our eBook.

At eau3, we develop your company’s positioning by objectively identifying your competitive landscape, product or service capabilities, unique values, customers’ “wants,” and market categories. Our process allows us to explore each component in depth and find the common links between them to understand how they reinforce each other. Category Design can be an effective strategy, but it must meet specific criteria.

Challenge everything.

branding agency Carbicrete Category Design

2.0 Branding

Branding

Our mandate is to create a brand that will empower
your business to transform into a leading brand.

Rational & emotional identity

  • Name generation
  • Naming architecture
  • Brand story & brand culture

Visual Identity

  • Logo & brand guidelines
  • Visual identity system
  • Packaging & sales tools

Digital Identity

  • Website and landing pages
  • Content strategy
  • Newsletter and marketing automation

Lead by example.

Lead by example.

b2b branding identity previan branding design agency

3.0 Marketing

Create a powerful imprint.

Marketing

In addition to creating sales tools, we orchestrate and manage
efficient strategies and programs aimed at turning
your prospects into clients.

Lead generation

  • SEM & SEO
  • Prospection programs
  • Content marketing

Major account acquisition strategy

  • Sales pitch
  • Personalized sales presentation
  • RFP documents and presentations

Marketing programs

  • Dealers and referral programs
  • Franchisee programs
  • Promotion and loyalty programs

Create a powerful imprint.