With all the noise out there, you may think that screaming is the only way to get noticed, to be heard, and to communicate what you have to offer
We don’t think so. In fact, we know so.
For one thing, screaming is exhausting. It’s costly and it will always be perceived as noise.
People don’t like to be assaulted. We don’t respond well to screaming and shouting. It puts us automatically into defensive mode. It triggers a negative feeling, which pushes us to withdraw.
Not exactly what you’re aiming for.
B2B marketing is different. It’s a privileged conversation.
To join in, you need to be invited. There is no point in screaming. You’re either invited or you’re not.
How do you get invited, you’re wondering?
Well, that is the ultimate question.
First: know and understand what your clients are looking for
Second: POSITION YOURSELF IN THEIR DECISION PATH.
FINALLY… BE RELEVANT
Sometimes whispering the sweetest words can make all the difference.
