Uniqueness is the sum of all the little and big things that make your organization what it is.
It’s what inspires and guides most of your natural behaviours and actions.
It’s the force that propels your organization to thrive and gives it its soul and purpose. It’s what sets you apart. Uniqueness is what makes you so valuable. Remarkable.
It can be found in your product…
How it’s made. With what. By whom. From where. And in its features and functionalities.
It can be found in your service…
How you deliver it. Where you deliver it. To whom. Why you deliver it. And the value it creates!
It can be found in your approach…
How you do things. How you build relationships. How you create.
It can be found in your team…
In their technical capabilities, their unique know-how and their personality.
It can be found in your values… your purpose.
In short, uniqueness is WHAT people are buying. It can be a delivery method, an environment, a design, an expertise, an experience… even a smile. It can be anything. But it needs to be real. Uniqueness cannot be faked.
At eau³, we help businesses define their uniqueness. It’s what we do.