QUEBEC LEADER AND FIRST SOLVENT-FREE
TEXTILE CARE NETWORK
With more than 140 workshops in service, DAOUST / FORGET Group is now the largest dry cleaning network in North America. Built over many years, its reputation as a leader was reinforced by the decision to undertake a major shift. To promote eco responsibility, the company announced the adoption of new water-based, solvent-free cleaning technologies, with the aim of ending traditional perchlorethylene processes. This new strategic direction implied a renewal of their brand image. While preserving a reference to its original legacy, Daoust / Forget has evolved and has become DAOUST Eco-Efficient Cleaners.
The new brand expresses its values and ambitions, while harmonizing with its development projects.
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eau³ is a B2B branding and marketing agency. Strategists, copywriters and visual artists, we help B2B companies become leaders in their field.
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eau³ is a B2B branding and marketing agency. Strategists, copywriters and visual artists, we help B2B companies become leaders in their field.
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