QUEBEC LEADER AND FIRST SOLVENT-FREE
TEXTILE CARE NETWORK
With more than 140 workshops in service, DAOUST / FORGET Group is now the largest dry cleaning network in North America. Built over many years, its reputation as a leader was reinforced by the decision to undertake a major shift. To promote eco responsibility, the company announced the adoption of new water-based, solvent-free cleaning technologies, with the aim of ending traditional perchlorethylene processes. This new strategic direction implied a renewal of their brand image. While preserving a reference to its original legacy, Daoust / Forget has evolved and has become DAOUST Eco-Efficient Cleaners.
The new brand expresses its values and ambitions, while harmonizing with its development projects.
Mandate
- Rational Identity
- Visual Identity
- Emotional Identity
- Digital Identity
- Marketing B2B
- Brand Environment
- B2B Marketing
