Drive 4 Smiles is a unique automotive fundraiser that brings together drivers of exotic cars with the Starlight Foundation’s seriously ill children. Starlight children get to enjoy a once-in-a-lifetime experience on the racetrack in an exotic car, such as a Porsche, Ferrari, Lamborghini or McLaren. Conducted in a safe and controlled environment, it’s truly a magical and heart-warming moment for both child and driver. The Starlight Foundation, through Drive 4 Smiles, works to create longed-for and lasting memories, bringing joy and hope to seriously ill children and their families through the love of cars.
Mandate
- Rational Identity
- Visual Identity
- Emotional Identity
- Digital Identity
- Event Marketing
- Brand Environment
