BLUE SKY THINKING
REDEFINING ACCOUNT MARKETING
TRU • eau³ᐧBranding+Marketing - Agence Marketing Agency
TRU
2020.11.30
0 Following lackluster growth among midsized airlines (those with 4 to 75 planes), TRU knew it needed to review its business plan and marketing strategy.
Our mandate: define a new strategy to stimulate sales in this market. We developed a new business model in collaboration with management that would address the new realities and goals of midsized airlines. Rather than taking a product-related approach we focused on a service approach by marketing a turnkey on-site training program that put the power and the cost savings into the hands of the airlines.
With their new TrainOnsite® program, TRU has successfully won over the midsized airlines market.
Expect more
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