Revitalizing a century-old brand

Advocis is Canada’s premier association for financial advisors.

To reflect the digital transformation of its services, the association aimed to modernize its century-old brand.

In collaboration with the marketing team, we redesigned the brand’s visual identity and developed a marketing strategy for the launch of their new certifications.

Challenges

Generate registrations for the new certifications offered by the association
Revitalize financial advisors’ interest in Advocis services

Results

Exceed certification’s registration objectives
Significantly increase website visits and information requests.

A brand
that stands out!

“I’ve been working with eau³ for over 5 years now and can’t say enough about what a fantastic partner they’ve been to us. When I felt that our organization was due for a brand refresh a few years ago, Benoit was my first call. The team is extremely strategic and thoughtful in their proposals, and they are a fantastic sounding board–and source–for ideas on how to best target new opportunities through the power of digital marketing. I would highly recommend partnering with them.”

Julie Martini
Vice President, Strategic Engagement
Advocis (The Financial Advisors Association of Canada)