Challenges
- Creating a clear distinction from the old brand while piggybacking on its reputation
Results
- Successful conversion of 120 network members into eco-efficient franchisees.
A brand
that stands out!
“This new identity has enabled the company to establish itself as a leader in eco-friendly cleaning by eliminating the use of traditional solvent-based dry-cleaning processes, thereby meeting the requirements of a new environmentally-conscious clientele.”