Claiming a category

Duvaltex is one of the largest manufacturers of commercial textiles in North America.

In 2019, the company launched the first biodegradable commercial polyester. Our mandate was to create an engaging brand strategy for this new product category.
With the marketing team, we developed CLEAN IMPACT TEXTILES^®.

This brand became pivotal in the sustainable transformation of the industry.

The strategy aimed to turn Duvaltex’ partners into brand ambassadors by enabling them to take ownership of this new product category.

Challenges

Reposition Duvaltex’s offerings in the textile market
Strengthen Duvaltex’s positioning as an innovative company
Ensure that architects and designers specify Duvaltex’s commercial fabrics to boost demand

Results

The product category with the highest sales growth at Duvaltex
Coop marketing program with industry leaders including SteelCase, Luum, and KnollTextiles

A brand
that stands out!

“By creating Clean Impact Textiles®, Duvaltex has taken ownership of the narrative on the biodegradability of commercial textiles and positioned itself as the leader in this new category. Today, the most influential players in the industry have joined forces with Duvaltex to market biodegradable fabrics and ensure their specification by architects and designers.”

Joel Sergerie
Marketing Director
Duvaltex