---
title: "Elips"
url: https://www.eaucube.com/en/projects/elips/
type: projects
date: 2019-09-04
modified: 2026-08-05
markdown_url: https://www.eaucube.com/en/projects/elips.md
author: "Agence de branding"
---

# Elips

[![B2B branding and marketing Agency Elips Plastics design Identité](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-Elips1-Agency.jpg)](https://elipsplastics.com/)

![B2B branding and marketing Agency Elips Plastics design Identité visuelle](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-Elips2-Agency.jpg)

![B2B branding and marketing Agency Elips Plastics design logo](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-Elips3-Agency.png)

**Challenges**

- Negative perception of plastic packaging

- Generic product offering

- Distinguishing the company from its European parent

**Results**

- Expansion of its market outside Quebec

- A more assertive leadership position in eco-design of agri-food packaging nationwide

## A brandthat stands out!

“To ensure its growth, the company leveraged a narrative highlighting the benefits and eco-responsible value of using plastic in food packaging. By rethinking plastic usage, Elips has become a key player in eco-design of injection-molded food packaging.”

![B2B branding and marketing Agency Elips Plastics design](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-Elips4-Agency.jpg)