Challenges
- Negative perception of plastic packaging
- Generic product offering
- Distinguishing the company from its European parent
Results
- Expansion of its market outside Quebec
- A more assertive leadership position in eco-design of agri-food packaging nationwide
A brand
that stands out!
“To ensure its growth, the company leveraged a narrative highlighting the benefits and eco-responsible value of using plastic in food packaging. By rethinking plastic usage, Elips has become a key player in eco-design of injection-molded food packaging.”
