---
title: "Humance"
url: https://www.eaucube.com/en/projects/humance/
type: projects
date: 2020-08-05
modified: 2026-08-05
markdown_url: https://www.eaucube.com/en/projects/humance.md
author: "Agence de branding"
---

# Humance

[![Humance Branding B2B](https://www.eaucube.com/wp-content/uploads/1999/01/Agence-de-branding-B2B-et-marketing-Humance1-Agency.jpg)](https://humance.ca/)

![Humance branding b2b Logo](https://www.eaucube.com/wp-content/uploads/1999/01/Agence-de-branding-B2B-et-marketing-Humance2-Agency.png)

![Humance branding b2b PPT](https://www.eaucube.com/wp-content/uploads/1999/01/Agence-de-branding-B2B-et-marketing-Humance3-Agency.png)

**Challenges**

- Unify 5 strong brands: SPB, Skillable, Camiré, Grisvert, and Lord Communication.

- Defining the brand simultaneously with the company's strategic reorientation.

**Results**

- Unification of all the business entities under one brand.

- A stronger position as a leader in human resources in Quebec.

- Market penetration in Ontario.

## A brand that stands out!

“The eau³ team has perfectly met our expectations as part of our repositioning process: getting us to know ourselves and our competitors better, showing us our blind spots, encouraging us to get out of our comfort zone, presenting bold ideas, challenging us, etc… All of this in a very professional and fun way! Their contribution clearly had a major impact on the successful repositioning of our firm, and we see the benefits on a daily basis.”

**Etienne Beaulieu**

Partner | Organizational Transformation & Strategy

Humance

![Humance branding b2b digital identity](https://www.eaucube.com/wp-content/uploads/2020/08/HUMANCE_WEB-1024x683.png)

![Humance branding b2b messages](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-Humance4-Agency.jpg)