Challenges
- Unify 5 strong brands: SPB, Skillable, Camiré, Grisvert, and Lord Communication
- Defining the brand simultaneously with the company’s strategic reorientation
Results
- Unification of all the business entities under one brand
- A stronger position as a leader in human resources in Quebec
- Market penetration in Ontario
A brand
that stands out!
“The eau³ team has perfectly met our expectations as part of our repositioning process: getting us to know ourselves and our competitors better, showing us our blind spots, encouraging us to get out of our comfort zone, presenting bold ideas, challenging us, etc… All of this in a very professional and fun way! Their contribution clearly had a major impact on the successful repositioning of our firm, and we see the benefits on a daily basis.”
Etienne Beaulieu
Partner | Organizational Transformation & Strategy
Humance
