---
title: "UCP Paint"
url: https://www.eaucube.com/en/projects/peinture-ucp/
type: projects
date: 2017-05-09
modified: 2026-08-05
markdown_url: https://www.eaucube.com/en/projects/peinture-ucp.md
author: "Agence de branding"
---

# UCP Paint

![B2B branding and marketing agency UCP Paint account-based marketing, ABM, Display, Sales presentations, Positioning strategy](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-UCP1.jpg)

![B2B branding and marketing agency UCP Paint account-based marketing](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-UCP2.png)

![B2B branding and marketing agency UCP Paint packaging](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-UCP3.png)

**Challenges**

- Quick execution (3 weeks)

- Clearly communicate a partnership vision

**Results**

- The Quebec-based company now replaces major American brands and exclusively produces "Premier," the only brand in Canadian Tire's residential paint aisle.

## A brand that stands out!

"We pitched a first-class presentation.
We wanted to show them that they could trust us."

**Asher Jakobovits**

Vice President

UCP Paint

![B2B branding and marketing agency UCP Paint Positioning strategy](https://www.eaucube.com/wp-content/uploads/2022/01/Agence-de-branding-B2B-et-marketing-UCP4.png)