Challenges
- Quick execution (3 weeks)
- Clearly communicate a partnership vision
Results
- The Quebec-based company now replaces major American brands and exclusively produces “Premier,” the only brand in Canadian Tire’s residential paint aisle.
A brand
that stands out!
“We pitched a first-class presentation.
We wanted to show them that they could trust us.”
Asher Jakobovits
Vice President
UCP Paint
