1.0 Positioning
Challenge
everything.
Positioning
Together, we will find the space that you want to occupy
and the ways you can distinguish yourself from your competitors.
- Competitive positioning analysis
- Brand assessments & SWOT analysis
- Perception profiling
- Positioning strategy
Category Design
Together, we will identify and define a new market category
and position you as its leader.
- Category opportunity analysis
- Category definition
- Category naming
- Category positioning
To learn more about Category Design, download our eBook.
Challenge everything.
2.0 Branding
Branding
Our mandate is to create a brand that will empower
your business to transform into a leading brand.
Rational & emotional identity
- Name generation
- Naming architecture
- Brand story & brand culture
Visual Identity
- Logo & brand guidelines
- Visual identity system
- Packaging & sales tools
Digital Identity
- Website and landing pages
- Content strategy
- Newsletter and marketing automation
Lead by example.
Lead by example.
3.0 Marketing
Create a powerful imprint.
Marketing
In addition to creating sales tools, we orchestrate and manage
efficient strategies and programs aimed at turning
your prospects into clients.
Lead generation
- SEM & SEO
- Prospection programs
- Content marketing
Major account acquisition strategy
- Sales pitch
- Personalized sales presentation
- RFP documents and presentations
Marketing programs
- Dealers and referral programs
- Franchisee programs
- Promotion and loyalty programs