{"id":9921,"date":"2025-06-13T09:39:06","date_gmt":"2025-06-13T13:39:06","guid":{"rendered":"https:\/\/www.eaucube.com\/?post_type=insights&#038;p=9921"},"modified":"2026-07-28T10:40:38","modified_gmt":"2026-07-28T14:40:38","slug":"if-youre-not-in-their-top-5-you-dont-exist","status":"publish","type":"insights","link":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/","title":{"rendered":"If you&#8217;re not in their top\u00a05, you don\u2019t exist."},"content":{"rendered":"\n<div class=\"alignwide ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-xl-4 ghostkit-col-5 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"585\" height=\"1024\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-585x1024.jpg\" alt=\"top5 brand awareness b2b branding agency\" class=\"wp-image-9924\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-585x1024.jpg 585w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-171x300.jpg 171w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-768x1344.jpg 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-878x1536.jpg 878w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-1170x2048.jpg 1170w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-1200x2100.jpg 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2-1980x3466.jpg 1980w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency2.jpg 1463w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><figcaption class=\"wp-element-caption\">The real role of B2B marketing isn\u2019t to sell \u2014 it\u2019s to influence, and to earn your place on the\u00a0<em>short lists<\/em>.<br><br><br><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-xl-8 ghostkit-col-7\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-your-most-serious-competitors-aren-t-selling-they-re-orbiting\">Your most serious competitors aren\u2019t selling \u2014 they\u2019re orbiting.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They stay close to their customers and prospects long before the buying process even begins. Far from being a fatality, this reality is an opportunity: the opportunity to position yourself smartly.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Google remains the top platform for researching solutions, it\u2019s more important than ever to have a strong presence, inspire trust by proactively publishing relevant content, and invest in brand awareness campaigns.<br><br>The real role of B2B marketing isn\u2019t to sell \u2014 it\u2019s to influence, and to earn your place on the <em>short lists<\/em>.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintaining a continuous presence in the right channels (industry media, professional networks, webinars, articles, newsletters, etc.)<\/li>\n\n\n\n<li>Offering useful, strategic thought leadership focused on your clients\u2019 challenges \u2014 not just your offer.<\/li>\n\n\n\n<li>Building a strong brand that inspires trust and credibility from the very first (even passive) contact.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-real-lever-being-present-and-relevant-when-nothing-is-officially-decided-but-when-the-game-is-actually-being-played\">The real lever? Being present and relevant when nothing is officially decided \u2014but when the game is actually being played.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"author":4,"featured_media":9922,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"insights_themes":[154,165,162],"class_list":["post-9921","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights_themes-brand-identity","insights_themes-brand-strategy","insights_themes-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>If you&#039;re not in their top\u00a05, you don\u2019t exist.<\/title>\n<meta name=\"description\" content=\"78% of B2B buyers pick a vendor they already know before research even begins. Discover why top-of-mind brand awareness wins the sale..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If you&#039;re not in their top\u00a05, you don\u2019t exist.\" \/>\n<meta property=\"og:description\" content=\"78% of B2B buyers pick a vendor they already know before research even begins. Discover why top-of-mind brand awareness wins the sale..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/\" \/>\n<meta property=\"og:site_name\" content=\"eau\u00b3 \/\/ Branding + Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eau3agence\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T14:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eau3\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<meta name=\"geo.placename\" content=\"Montr\u00e9al\" \/>\n<meta name=\"geo.position\" content=\"45.476147062331066;-73.57892066279877\" \/>\n<meta name=\"geo.region\" content=\"Canada\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"If you're not in their top\u00a05, you don\u2019t exist.","description":"78% of B2B buyers pick a vendor they already know before research even begins. Discover why top-of-mind brand awareness wins the sale..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/","og_locale":"en_US","og_type":"article","og_title":"If you're not in their top\u00a05, you don\u2019t exist.","og_description":"78% of B2B buyers pick a vendor they already know before research even begins. Discover why top-of-mind brand awareness wins the sale..","og_url":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/","og_site_name":"eau\u00b3 \/\/ Branding + Marketing","article_publisher":"https:\/\/www.facebook.com\/eau3agence","article_modified_time":"2026-07-28T14:40:38+00:00","og_image":[{"width":2560,"height":1495,"url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@eau3","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/","url":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/","name":"If you're not in their top\u00a05, you don\u2019t exist.","isPartOf":{"@id":"https:\/\/www.eaucube.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#primaryimage"},"image":{"@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency.jpg","datePublished":"2025-06-13T13:39:06+00:00","dateModified":"2026-07-28T14:40:38+00:00","description":"78% of B2B buyers pick a vendor they already know before research even begins. Discover why top-of-mind brand awareness wins the sale..","breadcrumb":{"@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#primaryimage","url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency.jpg","contentUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/06\/top5-brand-awareness-agency.jpg","width":2560,"height":1495,"caption":"If you\u2019re not in their top 5, you don\u2019t exist."},{"@type":"BreadcrumbList","@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"B2B Branding Marketing Agency","item":"https:\/\/www.eaucube.com\/en\/"},{"@type":"ListItem","position":2,"name":"Brand identity","item":"https:\/\/www.eaucube.com\/en\/themes\/brand-identity\/"},{"@type":"ListItem","position":3,"name":"If you&#8217;re not in their top\u00a05, you don\u2019t exist."}]},{"@type":"WebSite","@id":"https:\/\/www.eaucube.com\/en\/#website","url":"https:\/\/www.eaucube.com\/en\/","name":"eau\u00b3 \/\/ Branding + Marketing","description":"","publisher":{"@id":"https:\/\/www.eaucube.com\/en\/#organization"},"alternateName":"eau\u00b3","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eaucube.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.eaucube.com\/en\/#organization","name":"eau\u00b3","alternateName":"eau\u00b3 \/\/ Branding + Marketing","url":"https:\/\/www.eaucube.com\/en\/","logo":{"@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/eau3agence","https:\/\/x.com\/eau3","https:\/\/mastodon.social\/@eau3","https:\/\/www.instagram.com\/eau3\/","https:\/\/www.linkedin.com\/company\/eau-branding-marketing-advertising\/","https:\/\/www.threads.net\/@eau3","https:\/\/www.behance.net\/eau3","https:\/\/myspace.com\/eaucube","https:\/\/bsky.app\/profile\/eaucube.com","https:\/\/www.pinterest.ca\/eaucube\/","https:\/\/www.youtube.com\/@eau3"],"description":"eau\u00b3 is a Montreal-based B2B branding agency that combines creative excellence with business acumen to help organizations define their positioning, create and own market categories, build distinctive brand identities, and drive growth through strategic marketing. The agency helps companies become dominant brands, redefining their industry. eau\u00b3 offers clear positioning strategies that serve as the foundation for successful branding and marketing. They assist with launching, rebranding, and expanding to help companies stand out and become industry references. They design marketing initiatives that focus on unique value propositions and clarify market positioning for better results. Located in Montreal, QC,Canada, they serve global clients, from billion-dollar powerhouse to disruptive startups.","legalName":"eau3 inc.","foundingDate":"2005-10-15","duns":"243740656","naics":"541613","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.eaucube.com\/confidentialite\/","actionableFeedbackPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","correctionsPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","ethicsPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","address":{"@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"45.476147062331066","longitude":"-73.57892066279877"},"telephone":["+1.514.272.0303"],"contactPoint":{"@type":"ContactPoint","telephone":"+1.514.272.0303","email":"contact@eaucube.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"contact@eaucube.com","areaServed":"{\"@type\": \"Country\", \"name\": \"Canada\" }, {\"@type\": \"Country\", \"name\": \"United States\"}","vatID":"144777240RT0001","taxID":"1202176191TQ0001"},{"@type":"PostalAddress","@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#local-main-place-address","streetAddress":"3970, rue Saint-Ambroise, Bureau 030","addressLocality":"Montr\u00e9al","postalCode":"H4C 2C7","addressRegion":"QC","addressCountry":"CA"},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.eaucube.com\/en\/insights\/if-youre-not-in-their-top-5-you-dont-exist\/#local-main-organization-logo","url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/02\/eau3_696.jpg","contentUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/02\/eau3_696.jpg","width":696,"height":696,"caption":"eau\u00b3"}]},"geo.placename":"Montr\u00e9al","geo.position":{"lat":"45.476147062331066","long":"-73.57892066279877"},"geo.region":"Canada"},"_links":{"self":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/insights\/9921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/insights\/9921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/media\/9922"}],"wp:attachment":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/media?parent=9921"}],"wp:term":[{"taxonomy":"insights_themes","embeddable":true,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/insights_themes?post=9921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}