{"id":180,"count":1,"description":"Brand architecture is essential to ensure that all of a company\u2019s brands, products, or sub-brands operate cohesively and complementary, while maintaining clarity for consumers.\r\n<br>\r\nIt can be structured in different ways, depending on the company\u2019s strategic objectives. There are generally three main types of brand architecture:\r\n<br>\r\nMonolithic architecture (or umbrella brand): Here, the main brand dominates and all products or services are associated with this same brand, with little distinction. Example: Apple which groups all its products under its name (iPhone, MacBook, etc.).\r\n<br>\r\nEndorsed architecture: Sub-brands benefit from the notoriety of the main brand, but they retain a certain identity of their own. Example: Nike with its sub-brands like Nike Air or Nike Pro.\r\n<br>\r\nIndependent architecture (or portfolio brand): Each brand has its own identity, and they are not necessarily perceived as part of the same whole. Example: Procter &amp; Gamble, with brands like Tide, Gillette, and Pampers, which are quite distinct from each other.\r\n<br>\r\nA brand architecture is the logical organization of a set of brands belonging to the same entity: with a hierarchical structure, a role for each and a relationship between them. This organization must be translated graphically to be perceived and understood by the entity's audiences.\r\n<br>\r\n<a href=\"https:\/\/www.eaucube.com\/en\/b2b-branding\/\">See our expertises \u00bb<\/a>","link":"https:\/\/www.eaucube.com\/en\/mandates\/brand-architecture\/","name":"Brand architecture","slug":"brand-architecture","taxonomy":"project-types","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand architecture | B2B Marketing + Branding<\/title>\n<meta name=\"description\" content=\"Brand architecture \/ Agence B2B Agency \/ eau\u00b3 \/\/ Branding + Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eaucube.com\/en\/mandates\/brand-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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