{"id":194,"count":4,"description":"Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.\r\n\r\n<a href=\"https:\/\/www.eaucube.com\/marketing-b2b\/\">See our expertises \u00bb<\/a>","link":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/","name":"Account-based marketing strategy","slug":"account-based-marketing","taxonomy":"project-types","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Account-based marketing strategy | B2B Marketing + Branding<\/title>\n<meta name=\"description\" content=\"eau\u00b3 builds account-based marketing strategies that treat each prospect as a market of one, driving personalized B2B growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account-based marketing strategy\" \/>\n<meta property=\"og:description\" content=\"Agence de marketing et branding B2B\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"eau\u00b3 \/\/ Branding + Marketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2022\/02\/eau3-branding-marketing-b2b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eau3\" \/>\n<meta name=\"geo.placename\" content=\"Montr\u00e9al\" \/>\n<meta name=\"geo.position\" content=\"45.476147062331066;-73.57892066279877\" \/>\n<meta name=\"geo.region\" content=\"Canada\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Account-based marketing strategy | B2B Marketing + Branding","description":"eau\u00b3 builds account-based marketing strategies that treat each prospect as a market of one, driving personalized B2B growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Account-based marketing strategy","og_description":"Agence de marketing et branding B2B","og_url":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/","og_site_name":"eau\u00b3 \/\/ Branding + Marketing","og_image":[{"width":1920,"height":1246,"url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2022\/02\/eau3-branding-marketing-b2b.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@eau3","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/","url":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/","name":"Account-based marketing strategy | B2B Marketing + Branding","isPartOf":{"@id":"https:\/\/www.eaucube.com\/en\/#website"},"description":"eau\u00b3 builds account-based marketing strategies that treat each prospect as a market of one, driving personalized B2B growth.","breadcrumb":{"@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#breadcrumb"},"inLanguage":"en-CA"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"B2B Branding Marketing Agency","item":"https:\/\/www.eaucube.com\/en\/"},{"@type":"ListItem","position":2,"name":"Account-based marketing strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.eaucube.com\/en\/#website","url":"https:\/\/www.eaucube.com\/en\/","name":"eau\u00b3 \/\/ Branding + Marketing","description":"","publisher":{"@id":"https:\/\/www.eaucube.com\/en\/#organization"},"alternateName":"eau\u00b3","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eaucube.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.eaucube.com\/en\/#organization","name":"eau\u00b3","alternateName":"eau\u00b3 \/\/ Branding + Marketing","url":"https:\/\/www.eaucube.com\/en\/","logo":{"@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/eau3agence","https:\/\/x.com\/eau3","https:\/\/mastodon.social\/@eau3","https:\/\/www.instagram.com\/eau3\/","https:\/\/www.linkedin.com\/company\/eau-branding-marketing-advertising\/","https:\/\/www.threads.net\/@eau3","https:\/\/www.behance.net\/eau3","https:\/\/myspace.com\/eaucube","https:\/\/bsky.app\/profile\/eaucube.com","https:\/\/www.pinterest.ca\/eaucube\/","https:\/\/www.youtube.com\/@eau3"],"description":"eau\u00b3 is a Montreal-based B2B branding agency that combines creative excellence with business acumen to help organizations define their positioning, create and own market categories, build distinctive brand identities, and drive growth through strategic marketing. The agency helps companies become dominant brands, redefining their industry. eau\u00b3 offers clear positioning strategies that serve as the foundation for successful branding and marketing. They assist with launching, rebranding, and expanding to help companies stand out and become industry references. They design marketing initiatives that focus on unique value propositions and clarify market positioning for better results. Located in Montreal, QC,Canada, they serve global clients, from billion-dollar powerhouse to disruptive startups.","legalName":"eau3 inc.","foundingDate":"2005-10-15","duns":"243740656","naics":"541613","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.eaucube.com\/confidentialite\/","actionableFeedbackPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","correctionsPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","ethicsPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","address":{"@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"45.476147062331066","longitude":"-73.57892066279877"},"telephone":["+1.514.272.0303"],"contactPoint":{"@type":"ContactPoint","telephone":"+1.514.272.0303","email":"contact@eaucube.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"contact@eaucube.com","areaServed":"{\"@type\": \"Country\", \"name\": \"Canada\" }, {\"@type\": \"Country\", \"name\": \"United States\"}","vatID":"144777240RT0001","taxID":"1202176191TQ0001"},{"@type":"PostalAddress","@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#local-main-place-address","streetAddress":"3970, rue Saint-Ambroise, Bureau 030","addressLocality":"Montr\u00e9al","postalCode":"H4C 2C7","addressRegion":"QC","addressCountry":"CA"},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/#local-main-organization-logo","url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/02\/eau3_696.jpg","contentUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/02\/eau3_696.jpg","width":696,"height":696,"caption":"eau\u00b3"}]},"geo.placename":"Montr\u00e9al","geo.position":{"lat":"45.476147062331066","long":"-73.57892066279877"},"geo.region":"Canada"},"_links":{"self":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/project-types\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/project-types"}],"about":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/taxonomies\/project-types"}],"wp:post_type":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/projects?project-types=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}