{"id":1407,"date":"2019-09-04T13:10:23","date_gmt":"2019-09-04T17:10:23","guid":{"rendered":"https:\/\/www.eaucube.com\/?post_type=projects&p=1407"},"modified":"2026-04-14T12:28:29","modified_gmt":"2026-04-14T16:28:29","slug":"elips","status":"publish","type":"projects","link":"https:\/\/www.eaucube.com\/en\/projects\/elips\/","title":{"rendered":"Elips"},"content":{"rendered":"\n
\"B2B<\/a><\/figure>\n\n\n\n
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\"B2B<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Challenges<\/strong><\/p>\n\n\n\n

    \n
  • Negative perception of plastic packaging<\/li>\n\n\n\n
  • Generic product offering<\/li>\n\n\n\n
  • Distinguishing the company from its European parent<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
    \n

    Results<\/strong><\/p>\n\n\n\n

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    • Expansion of its market outside Quebec<\/li>\n\n\n\n
    • A more assertive leadership position in eco-design of agri-food packaging nationwide<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
      \n

      A brand
      that stands out!<\/h2>\n\n\n\n
      \n

      \u201cTo ensure its growth, the company leveraged a narrative highlighting the benefits and eco-responsible value of using plastic in food packaging. By rethinking plastic usage, Elips has become a key player in eco-design of injection-molded food packaging.\u201d<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

      \"B2B<\/figure>\n","protected":false},"author":6,"featured_media":374,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"project-types":[79,181,168,73],"class_list":["post-1407","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-types-brand-name-and-brand-story","project-types-digital-identity-and-website","project-types-positioning-strategy","project-types-visual-identity"],"acf":[],"yoast_head":"\nElips | B2B Branding Agency<\/title>\n<meta name=\"description\" content=\"Elips. Rethinking Plastics. Rationale, visual and emotional identity. Website. 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