{"id":1483,"date":"2013-10-11T00:00:00","date_gmt":"2013-10-11T04:00:00","guid":{"rendered":"https:\/\/www.eaucube.com\/projects\/powerplay\/"},"modified":"2026-04-21T23:23:51","modified_gmt":"2026-04-22T03:23:51","slug":"powerplay","status":"publish","type":"projects","link":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/","title":{"rendered":"Powerplay"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/powerplaypro.com\/\"><img decoding=\"async\" width=\"2550\" height=\"2194\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency.png\" alt=\"B2B branding and marketing agency powerplay Account-based marketing, Packaging, Digital identity and website, Visual identity, Sales tools, Advertising, Lead generation strategy\n\" class=\"wp-image-6459\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency.png 2550w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-300x258.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-1024x881.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-768x661.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-1536x1322.png 1536w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-2048x1762.png 2048w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-1200x1032.png 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-1980x1704.png 1980w\" sizes=\"(max-width: 2550px) 100vw, 2550px\" \/><\/a><\/figure>\n\n\n\n<div class=\"alignwide ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6 ghostkit-effects-reveal\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"aligncenter size-full ghostkit-effects-reveal\"><img decoding=\"async\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2022\/03\/Agence-de-branding-B2B-et-marketing-Powerplay6-Agency.png\" alt=\"B2B branding and marketing agency powerplay Advertising, Lead generation strategy\n\" class=\"wp-image-512\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"aligncenter size-full ghostkit-effects-reveal\"><a href=\"https:\/\/powerplaypro.com\/\"><img decoding=\"async\" width=\"1240\" height=\"818\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay3-Agency.png\" alt=\"B2B branding and marketing agency powerplay Digital identity and website\n\" class=\"wp-image-6456\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay3-Agency.png 1240w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay3-Agency-300x198.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay3-Agency-1024x676.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay3-Agency-768x507.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay3-Agency-1200x792.png 1200w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull content-full-height--auto-space-left is-style-content-full-height--lightgray content-full-height--auto-space\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"alignwide ghostkit-grid ghostkit-grid-gap-custom ghostkit-custom-AYQUj\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-lg-12 ghostkit-col-6 ghostkit-col-align-self-center ghostkit-col-sticky-top ghostkit-custom-17U9ma\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-group ghostkit-effects-reveal\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body1 ghostkit-custom-Zi1yzB\"><strong>Challenges<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competing with established brands<\/li>\n\n\n\n<li>Limited marketing budget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-group ghostkit-effects-reveal\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body1 ghostkit-custom-Zz1KnO\"><strong>Results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales agreements with major retailers across North America including Rona, Amazon, TheBuildingBox, Costco, Home Depot, Canadian Tire, ACE Hardware, NAPA, Canac, Kent<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-6 ghostkit-col-sticky-top test-col-2 ghostkit-custom-vufgU\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-heading has-text-align-left ghostkit-effects-reveal\" id=\"h-a-brand-that-stands-out\">A brand <br>that stands out!<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>\u201cBuilding a business is one thing, developing a brand is another. With eau\u00b3\u2019s professional leadership and expertise, Powerplay is now one of the fastest-growing brands in the Canadian power washer industry.\u201d<\/p>\n\n\n\n<p class=\"nom-personne titre\"><strong>Shawn Kahan<\/strong><\/p>\n\n\n\n<p class=\"titre\">Vice President<\/p>\n\n\n\n<p class=\"titre\">Powerplay<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.90000000000000002220446049250313080847263336181640625,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-image alignwide size-large ghostkit-effects-reveal\"><img decoding=\"async\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2022\/03\/Agence-de-branding-B2B-et-marketing-Powerplay5-Agency.jpg\" alt=\"B2B branding and marketing agency powerplay Account-based marketing\n\"\/><\/figure>\n","protected":false},"author":6,"featured_media":6459,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"project-types":[194,38,181,108,106,69,73],"class_list":["post-1483","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-types-account-based-marketing","project-types-advertising","project-types-digital-identity-and-website","project-types-lead-generation-strategy","project-types-packaging","project-types-sales-tools","project-types-visual-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Powerplay | B2B Branding Agency<\/title>\n<meta name=\"description\" content=\"Powerplay. A true success story. Visual identity. Packaging. Website &amp; sales tools. Lead-generation strategy. Advertising. B2B Marketing Branding Agency. Account-based Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powerplay\" \/>\n<meta property=\"og:description\" content=\"Powerplay. A true success story. Visual identity. Packaging. Website &amp; sales tools. Lead-generation strategy. Advertising. B2B Marketing Branding Agency. Account-based Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/\" \/>\n<meta property=\"og:site_name\" content=\"eau\u00b3 \/\/ Branding + Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eau3agence\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T03:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-1024x881.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eau3\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<meta name=\"geo.placename\" content=\"Montr\u00e9al\" \/>\n<meta name=\"geo.position\" content=\"45.476147062331066;-73.57892066279877\" \/>\n<meta name=\"geo.region\" content=\"Canada\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Powerplay | B2B Branding Agency","description":"Powerplay. A true success story. Visual identity. Packaging. Website & sales tools. Lead-generation strategy. Advertising. B2B Marketing Branding Agency. Account-based Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/","og_locale":"en_US","og_type":"article","og_title":"Powerplay","og_description":"Powerplay. A true success story. Visual identity. Packaging. Website & sales tools. Lead-generation strategy. Advertising. B2B Marketing Branding Agency. Account-based Marketing","og_url":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/","og_site_name":"eau\u00b3 \/\/ Branding + Marketing","article_publisher":"https:\/\/www.facebook.com\/eau3agence","article_modified_time":"2026-04-22T03:23:51+00:00","og_image":[{"width":1024,"height":881,"url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency-1024x881.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@eau3","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/","url":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/","name":"Powerplay | B2B Branding Agency","isPartOf":{"@id":"https:\/\/www.eaucube.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#primaryimage"},"image":{"@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency.png?wsr","datePublished":"2013-10-11T04:00:00+00:00","dateModified":"2026-04-22T03:23:51+00:00","description":"Powerplay. A true success story. Visual identity. Packaging. Website & sales tools. Lead-generation strategy. Advertising. B2B Marketing Branding Agency. Account-based Marketing","breadcrumb":{"@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eaucube.com\/en\/projects\/powerplay\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#primaryimage","url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency.png?wsr","contentUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2023\/06\/Agence-de-branding-B2B-et-marketing-Powerplay8-Agency.png?wsr","width":2550,"height":2194,"caption":"branding et marketing B2B Agence Powerplay Agency rendus 3d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"B2B Branding Marketing Agency","item":"https:\/\/www.eaucube.com\/en\/"},{"@type":"ListItem","position":2,"name":"Account-based marketing strategy","item":"https:\/\/www.eaucube.com\/en\/mandates\/account-based-marketing\/"},{"@type":"ListItem","position":3,"name":"Powerplay"}]},{"@type":"WebSite","@id":"https:\/\/www.eaucube.com\/en\/#website","url":"https:\/\/www.eaucube.com\/en\/","name":"eau\u00b3 \/\/ Branding + Marketing","description":"","publisher":{"@id":"https:\/\/www.eaucube.com\/en\/#organization"},"alternateName":"eau\u00b3","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eaucube.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.eaucube.com\/en\/#organization","name":"eau\u00b3","alternateName":"eau\u00b3 \/\/ Branding + Marketing","url":"https:\/\/www.eaucube.com\/en\/","logo":{"@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/eau3agence","https:\/\/x.com\/eau3","https:\/\/mastodon.social\/@eau3","https:\/\/www.instagram.com\/eau3\/","https:\/\/www.linkedin.com\/company\/eau-branding-marketing-advertising\/","https:\/\/www.threads.net\/@eau3","https:\/\/www.behance.net\/eau3","https:\/\/myspace.com\/eaucube","https:\/\/bsky.app\/profile\/eaucube.com","https:\/\/www.pinterest.ca\/eaucube\/","https:\/\/www.youtube.com\/@eau3"],"description":"eau\u00b3 is a highly efficient boutique B2B branding and marketing agency that combines the creativity of a marketing agency with the expertise of a consulting firm.\u200b Strategists, copywriters, and visual artists, we\u2019ve been helping companies across industries shape their identity and stand out for over 20 years.\u200b","legalName":"eau3 inc.","foundingDate":"2005-10-15","duns":"243740656","naics":"541613","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.eaucube.com\/confidentialite\/","actionableFeedbackPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","correctionsPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","ethicsPolicy":"https:\/\/www.eaucube.com\/confidentialite\/","address":{"@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"45.476147062331066","longitude":"-73.57892066279877"},"telephone":["+1.514.272.0303"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"contact@eaucube.com","vatID":"144777240RT0001","taxID":"1202176191TQ0001"},{"@type":"PostalAddress","@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#local-main-place-address","streetAddress":"3970, rue Saint-Ambroise, Bureau 030","addressLocality":"Montr\u00e9al","postalCode":"H4C 2C7","addressRegion":"QC","addressCountry":"CA"},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.eaucube.com\/en\/projects\/powerplay\/#local-main-organization-logo","url":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/02\/eau3_696.jpg?wsr","contentUrl":"https:\/\/www.eaucube.com\/wp-content\/uploads\/2025\/02\/eau3_696.jpg?wsr","width":696,"height":696,"caption":"eau\u00b3"}]},"geo.placename":"Montr\u00e9al","geo.position":{"lat":"45.476147062331066","long":"-73.57892066279877"},"geo.region":"Canada"},"_links":{"self":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/projects\/1483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":3,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/projects\/1483\/revisions"}],"predecessor-version":[{"id":12174,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/projects\/1483\/revisions\/12174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/media\/6459"}],"wp:attachment":[{"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"project-types","embeddable":true,"href":"https:\/\/www.eaucube.com\/en\/wp-json\/wp\/v2\/project-types?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}