{"id":9813,"date":"2024-06-25T14:24:04","date_gmt":"2024-06-25T18:24:04","guid":{"rendered":"https:\/\/www.eaucube.com\/projects\/doman-2\/"},"modified":"2026-08-05T16:55:21","modified_gmt":"2026-08-05T20:55:21","slug":"doman","status":"publish","type":"projects","link":"https:\/\/www.eaucube.com\/en\/projects\/doman\/","title":{"rendered":"Doman"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/domanbm.com\/\"><img decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-scaled.png\" alt=\"DOMAN B2B branding and marketing agency Brand architecture, Digital identity and website, Visual identity\" class=\"wp-image-12233\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-scaled.png 2560w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-300x200.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-1024x683.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-768x512.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-1536x1025.png 1536w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-2048x1366.png 2048w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-1200x801.png 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/06\/DOMAN_WEB-1980x1321.png 1980w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<div class=\"alignwide ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6 ghostkit-effects-reveal\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"aligncenter size-full ghostkit-effects-reveal\"><img decoding=\"async\" width=\"1200\" height=\"1168\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Marque.png\" alt=\"DOMAN B2B branding and marketing agency Brand architecture\" class=\"wp-image-6548\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Marque.png 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Marque-300x292.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Marque-1024x997.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Marque-768x748.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-6\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer ghostkit-d-md-none\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"aligncenter size-full ghostkit-effects-reveal\"><img decoding=\"async\" width=\"1168\" height=\"1168\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-BrandBook.png\" alt=\"DOMAN B2B branding and marketing agency brand Deployment strategy and execution\n\" class=\"wp-image-6550\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-BrandBook.png 1168w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-BrandBook-300x300.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-BrandBook-1024x1024.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-BrandBook-150x150.png 150w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-BrandBook-768x768.png 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull content-full-height--auto-space-left is-style-content-full-height--lightgray content-full-height--auto-space\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"alignwide ghostkit-grid ghostkit-grid-gap-custom ghostkit-custom-1XgdQB\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-lg-12 ghostkit-col-6 ghostkit-col-align-self-center ghostkit-col-sticky-top ghostkit-custom-rb44l\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-group ghostkit-effects-reveal\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body1 ghostkit-custom-1pqDum wp-block-paragraph\"><strong>Challenges<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand integration following a series of acquisitions.<\/li>\n\n\n\n<li>Different offerings per geographical regions.<\/li>\n\n\n\n<li>Decentralized management with multiple facilities and distinct corporate cultures.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-group ghostkit-effects-reveal\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body1 ghostkit-custom-ZfXaxC wp-block-paragraph\"><strong>Results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following the unification of its brands, Doman is now able to position itself as the leading supplier of construction materials in North America.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-6 ghostkit-col-sticky-top test-col-2 ghostkit-custom-VqBmo\"><div class=\"ghostkit-col-content is-layout-flow wp-block-ghostkit-grid-column-is-layout-flow\">\n<h2 data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-heading has-text-align-left ghostkit-effects-reveal\" id=\"h-a-brand-that-stands-out\">A brand <br>that stands out!<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"heading4--light-body ghostkit-effects-reveal wp-block-paragraph\">\u201cFrom rebranding to deployment in less than 60 days. <br>A remarkable <em>tour de force.<\/em>&#8220;<\/p>\n\n\n\n<p data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"nom-personne titre ghostkit-effects-reveal wp-block-paragraph\"><strong>Amar Doman<\/strong><\/p>\n\n\n\n<p data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"titre ghostkit-effects-reveal wp-block-paragraph\">CEO<\/p>\n\n\n\n<p data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"titre ghostkit-effects-reveal wp-block-paragraph\">Doman Building Materials Group<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-image alignwide size-full ghostkit-effects-reveal\"><img decoding=\"async\" width=\"2554\" height=\"1756\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines.png\" alt=\"DOMAN B2B branding and marketing agency Brand guidelines\n\" class=\"wp-image-6552\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines.png 2554w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-300x206.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-1024x704.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-768x528.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-1536x1056.png 1536w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-2048x1408.png 2048w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-1200x825.png 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Guidelines-1980x1361.png 1980w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><\/figure>\n\n\n\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-image alignwide size-full ghostkit-effects-reveal\"><img decoding=\"async\" width=\"2560\" height=\"1760\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster.png\" alt=\"DOMAN B2B branding and marketing agency Brand Deployment strategy and execution advertising\n\" class=\"wp-image-6619\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster.png 2560w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-300x206.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-1024x704.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-768x528.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-1536x1056.png 1536w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-2048x1408.png 2048w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-1200x825.png 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Poster-1980x1361.png 1980w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-image alignwide size-full ghostkit-effects-reveal\"><img decoding=\"async\" width=\"1277\" height=\"878\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Truck.png\" alt=\"DOMAN B2B branding and marketing agency Brand Visual identity\n\" class=\"wp-image-6621\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Truck.png 1277w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Truck-300x206.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Truck-1024x704.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Truck-768x528.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-Truck-1200x825.png 1200w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/domanbm.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2554\" height=\"2194\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website.png\" alt=\"DOMAN B2B branding and marketing agency Brand architecture, Digital identity and website, Visual identity\" class=\"wp-image-6546\" srcset=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website.png 2554w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-300x258.png 300w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-1024x880.png 1024w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-768x660.png 768w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-1536x1319.png 1536w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-2048x1759.png 2048w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-1200x1031.png 1200w, https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-website-1980x1701.png 1980w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><\/a><\/figure>\n\n\n\n<figure data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:-20,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0,&quot;easing&quot;:[0.5,0,0,1]}}}\" class=\"wp-block-image alignwide size-large ghostkit-effects-reveal\"><img decoding=\"async\" src=\"https:\/\/www.eaucube.com\/wp-content\/uploads\/2024\/03\/Agence-de-branding-B2B-et-marketing-Doman-Agency-Brand-cards-e1729803683172-1024x704.webp\" alt=\"DOMAN B2B branding and marketing agency Brand business cards\n\" class=\"wp-image-6623\"\/><\/figure>\n","protected":false},"author":6,"featured_media":12233,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"project-types":[180,183,181,204,69,73],"class_list":["post-9813","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-types-brand-architecture","project-types-brand-deployment-strategy-and-execution","project-types-digital-identity-and-website","project-types-employer-brand","project-types-sales-tools","project-types-visual-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doman | B2B Branding Agency<\/title>\n<meta name=\"description\" content=\"Doman. Leader in the building material industry, Doman needed to unify its different business units under its master brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eaucube.com\/en\/projects\/doman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doman\" \/>\n<meta property=\"og:description\" content=\"Doman. 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