Challenges
- Clarify and integrate the firm’s various offerings following a series of acquisitions.
- Highlight the firm’s uniqueness.
- Strengthen the perception of the consultants’ high level of expertise and the firm’s leadership.
Results
- A unifying human brand.
- Clearly defined offering.
- A brand that now serves as the foundation for a unified corporate culture.
A brand
that stands out!
“Our collaboration with eau³ as part of COFOMO’s brand image redesign was nothing short of remarkable. From the very start, their team stood out through a deep understanding of our challenges—particularly in a context of growth and integration following multiple acquisitions. Beyond their strategic and creative expertise, it was above all the quality of their guidance that truly made the difference.
We were able to rely on an extremely committed, available, and attentive team. Their speed of execution and exceptional responsiveness allowed us to move forward with confidence at every stage of the project, while maintaining a strong pace. Their closeness—in both their communications and their way of collaborating—created a genuine sense of partnership rather than a simple client‑vendor relationship. eau³ succeeded in accurately translating our ambition into a strong, human, and unifying brand—one that now fully reflects our positioning and supports our continued evolution.”
Marilou Lagacé
Senior Director, Marketing and Communications
COFOMO
