A unified brand

Leader in the building materials industry, Doman wanted to unify its various business units under a single brand.

In collaboration with the management team, we worked to restructure the brand architecture to align it with the organization’s business strategy.

We also created the new visual and digital identity while defining and executing the internal and external deployment strategy for the new brand.

Challenges

Brand integration following a series of acquisitions.
Different offerings per geographical regions.
Decentralized management with multiple facilities and distinct corporate cultures.

Results

Following the unification of its brands, Doman is now able to position itself as the leading supplier of construction materials in North America.

A brand
that stands out!

“From rebranding to deployment in less than 60 days.
A remarkable tour de force.“

Amar Doman

CEO

Doman Building Materials Group