Canadian Tire called upon its various paint suppliers to articulate a vision for what the retailer’s paint department should be.
We helped UCP Paint articulate and present its vision to win over the Canadian retailer. Results: UPC Paint now replaced renown American brands to exclusively produce Premier, Canadian Tire’s private label brand. A brand that now occupies all the shelf space in the paint department.
Exclusive supplier of Canadian Tire Premier paint
60
new jobs created
200,000 sq. ft
of production capability
Over
$6M
in investment
“We pitched a first-class presentation.
We wanted to show them that they could trust us.”
Asher Jakobovits
Vice President
UPC Paint
